For more than 30 years, Rita Hovakimian has coached successful business owners who have built substantial companies — and recognize that taking their businesses to the next level often requires more of them as leaders.

Her work sits at the intersection of business strategy, leadership development, human behavior, and personal transformation.

Rita works with business owners and their teams to clarify vision, strengthen leadership, deepen alignment, and create cultures in which people take greater ownership and flourish. The goal is to create a highly profitable business that reflects the values, purpose, and aspirations of the people creating it.

She sees what others often miss.

One of Rita’s greatest strengths is her ability to see both the individual and the larger system.

She listens deeply. She recognizes patterns. She asks the question that changes the conversation. And she is willing to name what others may see but hesitate to say — including the proverbial elephant in the room.

Her approach combines compassion with candor. She creates the trust necessary for people to be honest while challenging leaders to examine the assumptions, behaviors, and deeply held beliefs that may be limiting themselves, their teams, or their businesses.

Often, what appears to be a business problem is not simply a business problem.

A stalled strategy may be an alignment problem.

A team issue may be a leadership issue.

A pricing issue may ultimately be a question of value.

And a growth ceiling may begin with what the leader believes is possible.

When those underlying dynamics change, something remarkable happens: the leader expands, the team changes, and the business begins to flourish in new ways.

Leadership from the inside out.

A dedicated student of the Enneagram for more than 20 years, Rita integrates the Enneagram Personality System as a practical and powerful framework for leadership and team development.

Rather than simply identifying personality types, she uses the Enneagram to illuminate motivation, decision-making, communication patterns, strengths, blind spots, and the ways people behave in stressful situations.

The result is greater self-awareness.

Rita helps leaders translate insight into action: communicating differently, making discerning decisions, having more courageous conversations, and becoming more effective and authentic versions of themselves.

Through business coaching, strategic retreats, leadership development, and long-term coaching partnerships, Rita works not only with business owners but with the teams responsible for bringing their vision to life.

Her work is deeply practical and deeply human.

Rita believes intuition, purpose, values, abundance, and sound business strategy are not mutually exclusive. The most extraordinary businesses can be both financially prosperous and profoundly meaningful.

Experience grounded in decades of study and practice.

Rita is a Certified Professional Coach through New Ventures West and holds master-level training in Neurolinguistic Programming completed in London. She earned her bachelor’s degree with honors from San Francisco State University and completed four years of advanced intuitive development training at Bastyr University.

She is also a Certified Enneagram Harmony Triads Practitioner and a Certified Spiritual Director — disciplines that have further deepened her capacity to listen, perceive what lies beneath the surface, and accompany leaders through meaningful change.

Earlier in her career, Rita created and led Women, Power, and Body Esteem: Being a Woman in the 21st Century, a transformational program that reached more than 2,000 women throughout North America and trained and certified coaches internationally.

A daily meditation practice spanning more than three decades informs the presence, clarity, and depth she brings to her work today.

What defines Rita’s work is when people begin seeing themselves, one another, and their possibilities differently.

Rita doesn’t just help businesses grow. She helps leaders grow.

And when leaders grow, their businesses expand.